Detergent manufacturer expands voluntary ingredient disclosure

OAKLAND, Calif., Sept. 6, 2018 /PRNewswire/ -- In its latest initiative to expand voluntary ingredient disclosure, Clorox will be publishing its list of ingredients on the labels of all 350 of its household registered disinfecting products sold through U.S. retail channels in addition to the 300 nonregistered household and professional products covered under California's Cleaning Product Right to Know law, which will take effect in 2020.¹ This effort will occur over time as updated labels are submitted for their required review and approval by regulatory authorities. 

"Clorox's decision to go above and beyond the requirements of the law is consistent with our pioneering approach to ingredient transparency within our industry," said Clorox Chair and CEO Benno Dorer. "We're proud to continue building on these efforts as part of our overall commitment to good growth — growth that's profitable, sustainable and responsible." 

In addition to going above and beyond legal requirements by adding ingredients to the labels of its household registered disinfecting products, Clorox is choosing the most comprehensive of the labeling options within the California law, disclosure of all its intentionally added ingredients on the labels of relevant products.

Providing ingredient information on the labels of all household cleaning, disinfecting and laundry products sold through U.S. retail channels will help ensure a more consistent experience for consumers, making it easier for them to know where to find information across our portfolio of products. 

"Customers are increasingly interested in knowing what goes into the products they use and how products are made," said Kathleen McLaughlin, Chief Sustainability Officer for Walmart. "Walmart commends Clorox on expanding its disclosure of ingredients and efforts to provide better product information to customers."

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