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Sustainability Standards Boost Cotton Prices and Farmer Incomes: Global Market Report

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A new global market report shows that cotton prices and sustainability are closely linked, with voluntary sustainability standards (VSSs) having a positive impact on both. According to the report, VSS-compliant cotton accounted for at least 25% of global production in 2019, and farmers who adhere to these standards are able to build resilience to climate change by conserving water, protecting soil health, and adapting to climate change. In many cases, these farmers also benefit from higher prices and incomes when compared to those growing conventionally produced cotton. The cotton sector is a vital source of livelihoods for 100 million households, with 90% located in lower-income countries. Additionally, 350 million people support cotton production and basic processing through roles in transportation, ginning, baling, and storage.



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