Raw materials key to sustainability

The majority of consumers want to shop for fashion and textiles more sustainably with the choice of raw materials ranking as a key factor in purchasing decisions, according to new survey by textile manufacturer Lenzing.

The study of 9,000 consumers, aged 18-64, across nine countries - the US, UK, China, Japan, Korea, India, Indonesia, Turkey and Germany - found that material type was seen as a bigger factor than even price or brand reputation.

Entitled 'Global Consumer Perception Survey on Sustainable Raw Materials in Fashion and Home Textiles', it offers insights on consumer interest in sustainability, knowledge of the raw materials, perception of brands and preferred product descriptions.

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