The European Green Deal: what consumers expect from it

Today, the European Commission will present its European Green Deal – the EU’s plans to take action against climate change. The European Consumer Organisation (BEUC) strongly believes that policies to fight climate change must reflect the reality of consumers’ everyday lives as a starting point.

This means that if the EU is serious about combatting climate change, it needs to make it significantly easier for consumers to lead sustainable lives. BEUC has identified four priority areas where helping consumers to live more sustainably can have a positive impact on the climate:

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