EU teams up with South-East Asia to fight counterfeit medicines


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Launched on social media in September, the #YourHealthIsPriceless campaign aims to raise awareness of the harms that counterfeit pharmaceutical and healthcare products can cause.

The campaign, part of the EU-funded project Intellectual Property Key South-East Asia (IP Key SEA), constitutes a call for the public to share their experiences with counterfeit medicines on social media.

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