Nestlé launches YES! snack bars in recyclable paper wrapper
Nestlé has announced today the launch of its YES! snack bars in a new recyclable paper wrapper. In a breakthrough innovation, for the first time a confectionery bar has been packaged in paper using a high-speed flow wrap technology.
This launch has unlocked the potential for recyclable paper packaging to be widely used in the confectionery industry. Up until now, high-speed production of shelf-stable snacks was only achieved using plastic films and laminates. Now paper can be used at large scale while guaranteeing product quality and freshness over the entire shelf life.
This paper wrapper is a further step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025. The wrapper is widely recycled in the countries where it will be available. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification.
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