Communicating about the circular economy | Ellen Macarthur Foundation

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The circular economy is based on three principles: eliminate waste and pollution, circulate products and materials, and regenerate nature. Sounds simple enough, but how do we effectively explain and apply these definitions to our current system?

It is stories that have been missing up until now, according to Alice Irene Whittaker, Writer and Environmental Comms Leader at the Smart Prosperity Institute & the Natural Step. Between the system and individual, sometimes the stories which contain the power to move us to care and become involved, get lost. People receive different information in different ways and the responsibility lies with everyone: businesses, NGOs, and governments to tell stories that resonate with different audiences.


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