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Conventional wisdom holds that seeing “natural” and “organic” on product labels somehow means the companies selling those goods are using better, safer ingredients. However, these words often offer a false promise to consumers and the planet.
For instance, “natural,” which is a relatively broad word, has no concrete, recognized definition in the industry, and it isn’t currently regulated. The federal agencies that oversee the sale and advertising of cosmetics, the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC), still have not formally defined this term as it applies to cosmetic products.
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