Mapping of cosmetic products as companies as "probiotic" or "prebiotic"



The study provides more knowledge about pro / prebiotic cosmetics in Denmark with regard to ingredients, products and market overview. 

Pro and prebiotic ingredients are well known as dietary supplements, and their definition is based on their use in food / dietary supplements. The common definition of "probiotic" involves the use of living microorganisms with a beneficial proven effect on the host. However, the study showed that living microorganisms rarely are used in cosmetic products, but on the other hand, a number of ingredients, produced by microorganisms, are referred to as "probiotic". Branch contacts estimate that pro and prebiotically recognized products are still niche products and market share is below 1%. In a shop survey, 932 products were included, of which 80 unique products were proclaimed with pro and / or prebiotic. 

The products, mainly for face care, were found in department stores, cosmetics dealers, who primarily lead specialist and luxury cosmetics, or at pharmacies. A significantly larger selection can be obtained from internet dealers. Proteinically, pro and prebiotically reclaimed products are in line with other specially developed cosmetic products, and do not differ from other cosmetics with regard to preservation and durability. The claim as "probiotic", "prebiotic" or the like. 

Typically, the product description appears on the packaging, the retailer's product page, or is part of the product name on the front of the packaging, and most relate to general positive health effects in the skin, e.g. create "better balance" or seem "moisturizing".

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