UK Advertising Authority Cracks Down on Vaping Ads Targeting Youth on Social Media

The UK Advertising Standards Authority (ASA) has taken a decisive stand against vaping companies exploiting social media for underage advertising. The ASA's recent Enforcement Notice instructs vaping brands to adhere to advertising codes, swiftly removing any vape-related ads from platforms like TikTok. The ASA's CEO, Guy Parker, emphasized collaborative efforts to shield minors from these promotions, highlighting the necessity of responsible advertising and the organization's vigilance in ensuring compliance. The ASA's forceful action reflects its determination to eradicate unauthorized vaping ads from inappropriate platforms and safeguard young audiences.