New Consumer Agenda Strengthening consumer resilience for sustainable recovery | Communication from EU Commission to EU Parliament and Council

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New Consumer Agenda - strengthening consumer resilience for sustainable recovery


European consumers rightly expect to benefit fully from the single market and to be empowered to make informed choices and play an active role in the green and digital transition whenever and wherever they are in the EU. They expect to have free access to goods and services across the EU and reassurance that their rights as consumers are protected, notwithstanding traditional and emerging challenges.

The New Consumer Agenda (‘the Agenda’) presents a vision for EU consumer policy from 2020 to 2025, building on the 2012 Consumer Agenda (which expires in 2020) and the 2018 New Deal for Consumers 1 . It also aims to address consumers’ immediate needs in the face of the ongoing COVID-19 pandemic and to increase their resilience. The pandemic has raised significant challenges affecting the daily lives of consumers, in particular in relation to the availability and accessibility of products and services, as well as travel within, and to and from the EU.

The Agenda covers five key priority areas:

(1)The green transition;

(2)The digital transformation;

(3)Redress and enforcement of consumer rights;

(4)Specific needs of certain consumer groups; and

(5)International cooperation.



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