Getting rid of green washing: restoring consumer confidence in green claims
Many consumers are concerned about the environment and the threat that the climate
crisis brings. They make efforts to lead a more environmentally-friendly lifestyle and buy
more environmentally-friendly products. This is, however, not an easy task. Too many
unsubstantiated and even untruthful and misleading claims are being used on the market.
This creates a lot of confusion among consumers and makes it difficult for them to identify
the products and services that are more environmentally-friendly than others of the same
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