Getting rid of green washing: restoring consumer confidence in green claims

Many consumers are concerned about the environment and the threat that the climate crisis brings. They make efforts to lead a more environmentally-friendly lifestyle and buy more environmentally-friendly products. This is, however, not an easy task. Too many unsubstantiated and even untruthful and misleading claims are being used on the market. This creates a lot of confusion among consumers and makes it difficult for them to identify the products and services that are more environmentally-friendly than others of the same product/service category.

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