- September 1, 2020
Environmental performance of products & businesses - substantiating claims | Consultation Period 20 July 2020 - 31 August 2020
This initiative will require companies to substantiate claims they make about the environmental footprint of their products / services by using standard methods for quantifying them.
The aim is to make the claims reliable, comparable and verifiable across the EU - reducing 'greenwashing' (companies giving a false impression of their environmental impact).
This should help commercial buyers and investors make more sustainable decisions and increase consumer confidence in green labels and information.
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