Looking for a marketing edge in challenging times? Don’t overlook how important safer chemicals and products are to an increasing number of consumers. A new European study of almost 28 000 people in 28 countries shows that 65 % are concerned about being exposed to hazardous chemicals. That’s a big market.
Not only are consumers concerned about the safety of chemicals, but the media are focusing on it, too. Of course, the media focus tends to be on substances that may cause harm – all the more reason to make sure that the substances you work with have the lowest possible hazard profile.
So what does the Eurobarometer study on chemical safety show? 65 % of EU citizens said that they are concerned, to different extents, about being exposed to hazardous chemicals, 26% were very concerned; and 39% were a little concerned.
The level of concern varies according to the respondents’ Member State, with those in northern Europe generally feeling more informed and less concerned than those in southern Europe. Having said that, in every Member State, at least half of the respondents showed some level of concern.
The data behind the survey results are pretty solid. Almost 28 000 EU citizens were interviewed face-toface and in their native language.
CONTINUE READING ON newsletter.echa.europa.eu