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On November 6, 2020, State Administration for Market Regulation of China ("SAMR") released the Guidelines to Strengthen Online Live Streaming Marketing Activities Supervision. This guideline further regulates online live streaming sales and marketing activities. In July, 2020, SAMR consulted on the draft of this guideline and in comparison with the previous draft, the final guideline adds the clause of protecting consumers' right to know and right to choose as one of the articles added.
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