Sephora’s safer ingredient announcement is turning heads – here’s why
We recently reported that Sephora became the first major specialty beauty retailer to release a public-facing chemicals policy. As a complement to their policy, Sephora also promotes their Clean at Sephora labeling program, an avenue for showcasing brands with an embedded safer ingredient philosophy. Sephora recently updated this program: going forward, a product bearing Sephora’s Clean label must avoid a list of more than fifty ingredients (in some cases, ingredients are allowed in restricted concentrations).
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