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This March, the European Commission will launch the much anticipated (and delayed) Green Claims initiative.
Although limited information has been published about the initiative so far, it is expected to require companies to use the Product Environmental Footprint (PEF) method when making environmental claims. The PEF is the EU’s harmonised Life Cycle Assessment (LCA) methodology, and covers sixteen life cycle impacts – including climate change, water use and natural resource depletion.
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