Juul, the company with more than 70 percent of the e-cigarette share in the United States, has agreed to stop selling its flavored pods in stores and to shut down its social media campaigns.
The e-cigarette company made this announcement on Tuesday, in the face of a recent decision from the Food and Drug Administration to ban flavored e-cigarettes in gas stations and convenience stores.
"We don't want anyone who doesn't smoke, or already use nicotine, to use JUUL products," the company said in a press release. "We certainly don't want youth using the product. It is bad for public health, and it is bad for our mission."
Many anticipate that the FDA will move forward with a plan to beef up online sales age verification requirements for flavored e-cigarettes.
The move to stop in-store sales came a month after the FDA raided Juul's San Francisco headquarters looking for marketing documents that show the company targeted minors. For some, though, this move won't do much to keep the e-cigarette out of the hands of kids.
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