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The dietary supplement is referred to as Health Functional Food (HFF) in South Korea, which is a category with massive potential as reported by Korea Functional Food Material Information System who reported that the import value had been increasing from 2014 to 2018 with a YOY of 10.5%. During Covid-19, the demand amongst Korean consumers for health functional foods blew up in popularity. According to Statista's report, the sales of health functional products skyrocketed to 579% from January 27 to February 11, 2020. The sales of vitamin products grew over 2,000% compared to the previous year.
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