Plastic Packaging in a Circular Economy | Keller and Heckman

The European Union (EU) and others—including policy makers, companies, and organizations—have recently announced goals to reduce or eliminate the amount of plastic packaging sent to landfills. For example, Kraft Heinz announced in July 2018, that it aims to make 100% of its packaging globally recyclable, reusable or compostable by 2025.

A few months earlier, the American Chemical Council’s Plastics Division announced targets of 100 percent of plastic packaging being recyclable or recoverable by 2030 and 100 percent of plastics packaging being reused, recycled or recovered by 2040. As early as February 2016, the Plastics Trade Association launched the Zero Net Waste program, which recognizes plastic companies that takes steps to reduce net waste in manufacturing. These goals fit in well with the drive towards the circular economy idea that is being pushed by the EU as a way of meeting the dual objective of minimizing waste and reducing the use of raw materials and energy.

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