Food firms slammed for mislabelled bread products in Norway: ‘This is a clear breach of trust’


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The Norwegian Consumer Council has criticised food manufacturers after eight out of ten bread products sold in Norway were found to be mislabelled, including errors in ingredients and allergens lists.

A report conducted last year by the Norwegian Food Safety Authority has found that 85% of bread products in Norway displayed errors or defects in their labelling.

According to the 2018 study (available here​ in Norwegian), 209 bread products were examined. These include baked and half-baked bread, baguettes, crispbreads, and hamburger buns.

The majority of errors appeared in products’ ingredients lists, accounting for approximately 50% of the mistakes, followed by allergen labelling and nutritional labelling – both around 40% – and highlighted ingredients, which accounted for approximately 20% of the defects.

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