Green claims initiative - Public consultation launched

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The European Commission has launched the public consultation on the green claims initiative. It will be open until 3 December 2020. It is called the Environmental performance of products & businesses – substantiating claims.

This initiative will require companies to substantiate claims they make about the environmental footprint of their products/services by using standard methods for quantifying them. The aim is to make the claims reliable, comparable and verifiable across the EU – reducing ‘greenwashing’ (companies giving a false impression of their environmental impact). This should help commercial buyers and investors make more sustainable decisions and increase consumer confidence in green labels and information.



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