Driving Sustainability in the European PVC Industry with VinylPlus®

The transformation of the European polyvinyl chloride (PVC) industry toward sustainability has been shaped by initiatives like the VinylPlus Project. For over two decades, VinylPlus® has established itself as a leading program in sustainable development, promoting a circular economy for PVC. At the forefront of this shift, 3E is proud to play an integral role in enabling the industry to achieve its ambitious goals with innovative solutions such as 3E Digital Product Passports (DPPs).

Launched in 2010, VinylPlus made history with its pioneering voluntary commitment to sustainability. Over the years, it has driven progress in PVC waste management, reduced the environmental impact of production processes, and replaced problematic additives with safer alternatives. These changes not only contribute to PVC sustainability but also create opportunities for innovation across the PVC value chain.

Building on this legacy, VinylPlus 2030 was unveiled as the industry’s renewed 10-year commitment to advancing a circular economy. With science-based targets and collaboration as its foundation, VinylPlus 2030 reflects the PVC industry’s collective dedication to measurable sustainability outcomes.