CIRC4Life helps develop new products with consumer input

The way in which consumers use products and dispose of them is no longer sustainable. Taking up this issue, the circular economy project CIRC4Life offers a collaborative way of developing new products, one that integrates consumer needs and where consumers play a central role through its "living labs" and "innovation camp". CIRC4Life has set up pilot projects across Europe with a focus on food products, LED lamps and tablets, and is trialling a system of ecopoints that rewards consumers for buying more sustainable goods, and when reducing products use or recycling.