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Some weeks ago, a leaked draft of the revised European Commission’s Packaging and Packaging Waste Regulation, scheduled to be officially released on 30 November, was circulated. Industry and civil society welcomed the draft text, acknowledging the Commission’s ambition and commitment to putting in place legally binding targets for reuse of packaging.
In the last weeks, we have seen immense backlash from some industry players who oppose ambition and are lobbying to protect their business-as-usual interests. Their lack of agility and willingness to adapt for the greater good must not result in watering down the Commission’s commitment to this essential shift.
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