81% reduction | Industry making good progress on removal of solid plastic microbeads



Accord’s BeadRecede campaign commenced in February 2017, following the decision in late December 2016 of the COAG Meeting of Environment Ministers (MEM) to endorse a voluntary industry phase out of solid plastic microbeads by 1 July 2018.

The campaign’s goal is to raise industry awareness and rally companies involved in plastic microbead use to get behind the phase out.

Two progress reports have been submitted by Accord, both showing strong commitment to voluntary action across industry, with removal of microbeads on track to meet phase out timeframes. The timeframes sought by environment ministers in Australia are in line with those in place in the USA.

The MEM supported Accord’s first progress report at its July 2017 meeting and stated in its meeting statement that “Ministers welcomed industry progress to deliver a voluntary phase out of microbeads by mid-2018…”.

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