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Tobacco taxation is seen as the most cost-effective instrument to reduce tobacco consumption and prevalence. The high number of smokers in the EU remains a major concern with 26% of adults and 29% of young people smoking, and with price gaps between EU countries fuelling unintended cross-border shopping.
This initiative is part of the EU’s beating cancer plan. It will take a comprehensive approach that in addition to taxation addresses public health, illicit trade and environmental concerns.
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