Loop to promote reusable packaging



Working towards a world of zero waste and a lighter overall environmental footprint, a coalition of the world’s largest consumer packaged goods companies and TerraCycle today unveils Loop™ – an innovative, online shopping concept challenging our reliance on single use packaging. Launched at the World Economic Forum in Davos, Loop proposes to send consumers products in customised, durable packaging, which is subsequently collected for reuse rather than recycling. Pilot schemes will launch this spring in France and north-eastern USA, with a subsequent roll-out across additional markets.

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