Be the hero of your own story: Accelerate product innovation with reliable data

Fast. We live in a world where everything comes down to speed. Unfortunately, however, valuable innovation does not abide by the timeline that we set for ourselves. Every company across the globe seeks to innovate – constantly – by delivering new product lines and expanding into growing markets and areas of the world.

In our field, innovation isn’t just about creating something new; it is about fulfilling customer expectations, namely that the products produced are not only top quality; they are sustainable, environmentally friendly, and of course compliant.

Proving that something is sustainable may, at first glance, appear to be easy. You might hear your colleague say, “we need GREENGUARD certification,” “we should be Fairtrade Certified,” “we should meet the Global Organic Textile Standard,” and so on. But how does your company prove that it deserves such certifications? How does your company/brand/product show that it not only complies with mandatory standards, but also meets voluntary standards as part of corporate Environmental, Social & Governance (ESG) initiatives?

The answer is that your company needs tangible, reliable data to support your claims of sustainability. This data needs to lead to digestible information that all stakeholders can understand, including investors and consumers.