Call for submissions on proposed pregnancy warning labels on alcoholic beverages

Food Standards Australia New Zealand (FSANZ) is calling for public comment on the proposed design and implementation of a mandatory pregnancy warning label for packaged alcoholic beverages. 

FSANZ CEO Mark Booth said the draft warning label reflects a significant amount of work and research carried out by FSANZ over the last year.

“The draft warning label features a pictogram and a statement to alert women to the risks of drinking alcohol during pregnancy as well as to raise awareness in the broader community," Mr Booth said. 

“The design process involved a review of existing evidence on the design of warning labels, including features that attract consumer attention.

“We also undertook consumer testing of the warning statement, specifically targeting women of child-bearing age in Australia and New Zealand to provide input."

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