Call for submissions on proposed pregnancy warning labels on alcoholic beverages
Food Standards Australia New Zealand (FSANZ) is calling for public comment on the proposed design and implementation of a mandatory pregnancy warning label for packaged alcoholic beverages.
FSANZ CEO Mark Booth said the draft warning label reflects a significant amount of work and research carried out by FSANZ over the last year.
“The draft warning label features a pictogram and a statement to alert women to the risks of drinking alcohol during pregnancy as well as to raise awareness in the broader community," Mr Booth said.
“The design process involved a review of existing evidence on the design of warning labels, including features that attract consumer attention.
“We also undertook consumer testing of the warning statement, specifically targeting women of child-bearing age in Australia and New Zealand to provide input."
CONTINUE READING ON www.foodstandards.gov.au