Consumer groups welcome new EU consumer policy strategy for the next five years
Today the European Commission adopted the “Consumer Agenda”, its consumer policy
strategy for the next five years. It lays down the Commission’s consumer policy objectives
and will serve as guidance to include consumer interests in all policy areas. Focus areas
are the green and digital transition as well as the post-COVID economic recovery.
Key actions include an upcoming law to better inform consumers about how sustainable a
product is and to be better protected against greenwashing and early obsolescence. The
Agenda also announces rules on the use of artificial intelligence and a plan to revise the
EU’s product safety law to address the challenges from new technologies and online selling.
A new strategy for EU consumer policy is urgently needed, not only because the pandemic
has caused an economic downturn but also because of the ever-increasing speed of market
developments and the profound digital and green transformation of our society.