Factors Affecting Consumer Purchasing Decisions in China’s Functional Drinks Sector



As a preface to this discussion it’s necessary to carefully delineate key differences in the definition of a “health food beverage” and a “functional drink” in China as these terms are sometimes confused given their different utilization in regulatory frameworks and markets outside of China.

In China health foods are a specific category of food articulated within and legislated for by China’s Food Safety Law (2015) which bear a “Blue Hat” certification mark on their label, have specific standards regulating their production, efficacy/safety testing etc. and which require either: 1) Registration: for products bearing labeling claims purporting to alter physiological parameters generally considered risk factors in development of diseases; 2) Filing: for vitamin/mineral supplements manufactured using ingredients contained within a positive list of approved raw materials. 

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