EU gets tough on ‘fast fashion’ and it’s ugly waste problem
30 March 2022 - The EU will get tough on fast fashion and its ugly waste problem, officials
pledged today, part of a wider package of measures to “make sustainable products the norm”.
The European Commission announced new rules to boost clothing quality, reduce toxic
chemicals and waste.
Changing Markets Foundation campaigns director Nusa Urbancic said: “The polluter
should pay is a principle we can all agree with, but one that fashion has escaped for too long.
High street brands dazzle us with vast amounts of cheap clothes that aren’t designed to last for
long, but they don’t pay for the mountains of waste that get dumped, including in developing
countries. That is wrong and will likely now change, following today’s announcement. Europe, a
major global market, is setting a bold new direction towards clothing we care more about and
The centerpiece of the EU Strategy for Sustainable and Circular Textiles will be a fee on brands
like H&M, Primark and C&A applying Europe-wide. Known as Extended Producer Responsibility
(EPR), the fee aims to reduce staggering levels of textile waste. The less ecological the item,
the higher the charge will be, boosting textile reuse, recycling and reducing waste. France is the
only country worldwide with an active EPR scheme for textiles, but it is set very low. A concrete
EU legislative proposal will be tabled in 2023CONTINUE READING ON: changingmarkets.org