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The history of cannabis, especially over the last 60 years, is intertwined with social and cultural changes that have transformed many aspects of life around the world. And although in some quarters, resistance to the more widespread acceptance of cannabis-related products continues, the numbers speak for themselves. According to one estimate from New Frontier Data, the industry could generate total sales of $23 billion in the United States alone by 2025 — and much more around the globe.
Clearly, cannabis is on its way to becoming the kind of big business many of its advocates have shunned over the years. Yet at the most basic level, marijuana and hemp are plants. Growing them successfully is fraught with the same kinds of challenges facing any farmer who plants a crop and hopes to see healthy green shoots emerging from the earth.
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