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  • November 25, 2022
  • PETA

Vegan Wool Challenge Offers $1 Million Award | PETA

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Sheep are gentle individuals who, like humans, want to live and feel loved and also feel pain, fear, and loneliness. Yet because there’s a market for their fleece and skin, they’re treated as mere wool-producing machines. Although plenty of durable, stylish, and warm vegan fabrics are already available, PETA is setting out to save sheep by encouraging the development of a vegan wool material that is visually, texturally, and functionally akin to or better than sheep’s wool. That’s why PETA is offering a $1 million award to the first entrant who creates such a material and has it adopted and sold by a major clothing brand.



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