- February 26, 2019
A green breakthrough for the retail sector: COMSOS Project
Worries about climate change, warmer average temperatures and international campaigns about environmental issues, from oceans’ plastic pollution to CO2 emissions, have raised a new sensitivity on environment as a key factor for development. As a matter of fact, climate change is showing its negative effect on lifestyle and its impact on local economies due to extreme events like floodings, droughts, and stormy and unpredictable weather. Thus, a new customer’s environmental sensitivity pushes to ask brands for more ethical choices. Environment is on top of the list and companies are more and more involved in marketing campaigns devoted to showing how their products meet green requirements across the entire value chain, from raw material up to recycling at the end of the product’s life cycle.
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