Popular beauty cream banned in Pakistan over toxic chemical use

LAHORE — Pakistan Standards and Quality Control Authority (PSQCA) has banned the sale Faiza Beauty Cream in the country for using toxic chemicals.

According to a report issued by PSQCA, the popular fairness cream brand was found to contain carcinogenic ingredients includes mercury, hydroquinone and steroids causing hazards to both skin and health.

The authority has issued notices to the manufacturer (M/s Poonia Brothers) over the value of mercury being greater than 60 mg/Kg (60 ppm) which is much higher than the limits set by World Health Organisation (WHO) at 1 mg/kg. Mercury-containing skin lightening products are hazardous to health and as a result, have been banned in Pakistan.

“M/s Poonia Brothers has invested millions in the advertisement for “Faiza Beauty Cream”.  Public awareness needs to be raised regarding the types of products and the specific products that contain mercury and the risks associated with mercury exposure,” the report said.

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